I applaud some of the business units in TI for trying to make navigating their portfolio easier.
One of the ones that I particularly like is what they have on the TI Home Page-- Web Bench.
I think the most effective marketing is marketing that serves to educate first and then pull through products second... this tool does this perfectly.
Playing around with the tool you can play with optimizing for size, cost, heat... and a variety of design considerations. What's nice is that you don't have to dig around in a data sheet to get the equations required to calculate to model the different considerations.
I wish I had thought to do these exercises real time to give the screenshots... on my to do list for a revision of this blog post.
Things that I noticed/ see opportunity in:
1. ) you can choose a "optimization" this is kinda like a paradigm that all of the selection of parts fall into. I would love to see the groupings that drive this, what characteristics and what parameters make it fall into these buckets. I'd like to make available to other tool/software companies to make better and more intergrated tools.
2.) If the above is too much... I wish that they would let me "turn off" these optimziations... or at least output a "The reason why we selected this was because you choose ..." That way I'm aware of why the part was in there.
Way I can use this right now...
The LED Design tool is going to be helpful while we are working on the LED power curtain project I have my interns working on :-)
(Also, no wonder why so many of the students I talked to LOVE this tool... they probably are turning this information out as lab reports).
In conclusion-- I need/want to see more of these types of tools out there. Tools that help solve a problem first... and by doing so add value... THEN sell something.